Submit regular press releases to relevant media outlets. Don't think it takes knowing the right people to get publicity for your business. By distributing regular press releases that are well written, targeted and interesting the media will be glad to publish them. Do you have an exciting new product' Do you have an event going on' Come up with something newsworthy and start writing! To get your press release into the right hands there are several online services. Check out the free wire service PRWeb.com or use the pay per contact service offered by imediafax.com.
Distribute a brandable eBook or special report. A brandable eBook or report is one that a website or list owner can change to include a reference to their website. This doesn't mean that it looks like they are the publisher, it's just a way for them to include information on where the eBook was downloaded from and (if applicable) to include their affiliate link for your products and services. By allowing others to freely distribute your eBook you'll receive a steady stream of traffic. A great tool for easily creating brandable .PDF files is Viral PDF (http://www.viralpdf.com).
Run weekly or monthly polls on your site. People love to voice their opinions, so encourage them to do so by running weekly or monthly polls. If you choose topics that are controversial or have a wide appeal, visitors will also be interested in seeing the results. This can be a great way to keep people coming back ' especially if you combine it with a method of reminding them when a new poll has been posted and letting them browse through previous poll results.
Join networking sites to build your personal network. Networking sites are designed to make it easy for people to meet others in their industry and to advertise their products and service. Similar to offline networking events where lots of people come together for the sole purpose of meeting people, online networking sites work the same way. A couple of great ones to look in to are Ryze.com and Ecademy.com.
Write articles that showcase your expertise. Articles are an excellent way to generate free, targeted traffic for your website. If you don't enjoy writing don't worry, there are alternatives that require less work but are still very effective. Instead you can do an email interview with someone your target market is interested in, create a 'top 10' list, write a quick series of tips, review a product, book or website, pose and answer the questions you are most often asked about your industry or conduct a survey and write a synopsis of your findings. Whatever option you choose make sure your article is free of errors, informative and of interest to your ideal customer. A good trick for encouraging list owners to publish your article is to offer a generous affiliate program and allow them to change the URL in your resource box to their affiliate URL. That way they get great content and the potential to earn some money at the same time!
Distribute a brandable eBook or special report. A brandable eBook or report is one that a website or list owner can change to include a reference to their website. This doesn't mean that it looks like they are the publisher, it's just a way for them to include information on where the eBook was downloaded from and (if applicable) to include their affiliate link for your products and services. By allowing others to freely distribute your eBook you'll receive a steady stream of traffic. A great tool for easily creating brandable .PDF files is Viral PDF (http://www.viralpdf.com).
Run weekly or monthly polls on your site. People love to voice their opinions, so encourage them to do so by running weekly or monthly polls. If you choose topics that are controversial or have a wide appeal, visitors will also be interested in seeing the results. This can be a great way to keep people coming back ' especially if you combine it with a method of reminding them when a new poll has been posted and letting them browse through previous poll results.
Join networking sites to build your personal network. Networking sites are designed to make it easy for people to meet others in their industry and to advertise their products and service. Similar to offline networking events where lots of people come together for the sole purpose of meeting people, online networking sites work the same way. A couple of great ones to look in to are Ryze.com and Ecademy.com.
Write articles that showcase your expertise. Articles are an excellent way to generate free, targeted traffic for your website. If you don't enjoy writing don't worry, there are alternatives that require less work but are still very effective. Instead you can do an email interview with someone your target market is interested in, create a 'top 10' list, write a quick series of tips, review a product, book or website, pose and answer the questions you are most often asked about your industry or conduct a survey and write a synopsis of your findings. Whatever option you choose make sure your article is free of errors, informative and of interest to your ideal customer. A good trick for encouraging list owners to publish your article is to offer a generous affiliate program and allow them to change the URL in your resource box to their affiliate URL. That way they get great content and the potential to earn some money at the same time!
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