Run a contest. People love the prospect of winning something ' that's why a contest for the right target audience can be a great traffic generator. Form a JV with several other webmasters and together offer the prizes. The key is to choose the prize(s) to attract people from your target audience. If you make the grand prize a new laptop you'll get entries from everyone who would like to win a new laptop (which is basically every computer user in the world!). Get more targeted traffic by choosing something that your target audience is interested in but wouldn't mean much to other people. To start promoting your contest do a search in Google for 'Contest Directories' and you'll find lots of places to list your contest for free.
Make sure your listings in the search engines are something that people will want to click on. You could have the #1 ranking but if the title and description of your website don't make people want to click, you'll never see any traffic. Every search engine uses a different combination for your description that may include your page title, the first few lines of text from your site or the first section of text that includes the terms that are being searched for. Poodle Predictor (http://www.gritechnologies.com/tools/spider.go) will let you see how Google will display your webpage descriptions.
Exchange links with other websites. Exchanging links with other websites can bring a substantial amount of traffic if you choose your link partners wisely. Remember, you're better to have 10 links from sites that are prominently displaying your URL and driving traffic to it ' than 100 who just put your link on a page with hundreds of other links. In fact having links on your site to pages that include hundreds of links can hurt your search engine rankings, so be sure you're only linking to sites that are relevant to yours and that you honestly endorse. If you don't have time to spend looking for link partners consider hiring someone. For around $1.50 a link you can outsource this task.
Stay in contact with potential customers. Ask visitors to subscribe to your ezine, request a special report or download a free eBook. This will give you a reason to ask for their first name and email address. You can then send them your newsletter or include them in your autoresponder series and follow up with them on a regular basis. When they start receiving emails from you they'll visit your site again ' and they'll be a lot more likely to buy on the second visit!
Start a blog. If you're not familiar with blogs, you soon will be. They're taking the online world by storm! Basically a blog is a series of regular posts to a webpage that readers can look over and even subscribe to anonymously if they're interested. Their appeal is that they become a compilation of interesting and informative posts that people can read through at their leisure. For webmasters they're easier than publishing a newsletter because posts can be done when you feel like it and can be as long or as short as you'd like. There are also no formatting issues or spam filters to worry about! John Reese, one of the net's most successful marketers was recently quoted as saying 'If you don't have a Blog for your niche market you're NUTS!" Get started with your own blog using the free blogger.com hosted solution or for a more robust solution check out Wordpress.com or Movable Type. For added exposure list your blog at GetBlogs.com, Blogarama.com, Blogwise.com and the BlogSearchEngine.com.
Make sure your listings in the search engines are something that people will want to click on. You could have the #1 ranking but if the title and description of your website don't make people want to click, you'll never see any traffic. Every search engine uses a different combination for your description that may include your page title, the first few lines of text from your site or the first section of text that includes the terms that are being searched for. Poodle Predictor (http://www.gritechnologies.com/tools/spider.go) will let you see how Google will display your webpage descriptions.
Exchange links with other websites. Exchanging links with other websites can bring a substantial amount of traffic if you choose your link partners wisely. Remember, you're better to have 10 links from sites that are prominently displaying your URL and driving traffic to it ' than 100 who just put your link on a page with hundreds of other links. In fact having links on your site to pages that include hundreds of links can hurt your search engine rankings, so be sure you're only linking to sites that are relevant to yours and that you honestly endorse. If you don't have time to spend looking for link partners consider hiring someone. For around $1.50 a link you can outsource this task.
Stay in contact with potential customers. Ask visitors to subscribe to your ezine, request a special report or download a free eBook. This will give you a reason to ask for their first name and email address. You can then send them your newsletter or include them in your autoresponder series and follow up with them on a regular basis. When they start receiving emails from you they'll visit your site again ' and they'll be a lot more likely to buy on the second visit!
Start a blog. If you're not familiar with blogs, you soon will be. They're taking the online world by storm! Basically a blog is a series of regular posts to a webpage that readers can look over and even subscribe to anonymously if they're interested. Their appeal is that they become a compilation of interesting and informative posts that people can read through at their leisure. For webmasters they're easier than publishing a newsletter because posts can be done when you feel like it and can be as long or as short as you'd like. There are also no formatting issues or spam filters to worry about! John Reese, one of the net's most successful marketers was recently quoted as saying 'If you don't have a Blog for your niche market you're NUTS!" Get started with your own blog using the free blogger.com hosted solution or for a more robust solution check out Wordpress.com or Movable Type. For added exposure list your blog at GetBlogs.com, Blogarama.com, Blogwise.com and the BlogSearchEngine.com.
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