Write articles and submit them to newsletter publishers and article directories. There are thousands of newsletters (also called ezines) published online. Writing good quality articles and submitting them to the publishers for inclusion in these ezines is still one of the best ways to get free, targeted traffic. Start by creating a list of ezine publishers who accept article submissions using a reliable directory such as the Directory of Ezines (http://www.directoryofezines.com). Once you have this list compiled it will be easy to mail them your new articles on a regular basis. Another great way to get your articles published is to submit them to article directories.
Ask your visitors for referrals with a "Tell A Friend" feature. It really is true that 'birds of a feather flock together'. In other words, most people know a lot of other people just like themselves. Use this to your advantage by making it easy for visitors to refer your site to their friends and colleagues with a 'Tell A Friend' feature. This is a small script that allows others to enter the contact information of people they think would be interested in your site and have an email automatically sent to them with your URL. Since word of mouth is by far the best type of advertising, this technique can be very effective for bringing in targeted traffic. Add this functionality to your site using TellDog. Usually just asking for the referral is all it takes but if you want to get even more referrals offer people a bonus such as an eBook or special report if they use your form to refer their friends. Some websites even offer a free product or service to anyone who refers three or more friends. An easy to use script for handling this type of incentive program is Tell-A-Friend Pro.
Publish your website address everywhere that people may see it. The more people who see your website address, the more traffic your site will get. Get your address out there by printing it on t-shirts and hats and wearing them to large events, putting a decal on your car and including it on the return address labels you use on all outgoing snail mail. The possibilities are endless ' get creative!
Make your site friendly to the search engine spiders. To get ranked well by the major search engines, your site has to be easily accessed by their robots. Some things to avoid when designing your site:
Frames ' The search engines do not do well with frames. What often happens is that the search engines find content pages, but when displayed they are missing the navigation. So potential customers are unable to move around your site as intended.
Flash and Javascript Navigation Buttons ' Although they look great, search engines can't follow flash or javascript menus. As a result the spiders don't make it to the inside pages of your site. If you do use them, supplement them with regular HTML links somewhere else on the page. That way you know that hyperlinks exist that can get search engines spiders from the front page to every page in your site. A sitemap with links to all of your pages can help as well.
URLs with Question Marks ' Some shopping carts and content management systems created dynamic URLs. You can spot them by seeing whether your URLs have questions marks in them. If they do, then you have dynamic URLs. Although not as big of a problem as they used to be, some search engines spiders still cannot handle more than 3 variables in dynamic URLs. If you find the search engines aren't indexing your interior pages this may be the reason.
Flash Intro Pages ' Not only do visitors find them annoying, but they also make the first page of your site devoid of any useful content (at least to the search engine spiders).
Ask your visitors for referrals with a "Tell A Friend" feature. It really is true that 'birds of a feather flock together'. In other words, most people know a lot of other people just like themselves. Use this to your advantage by making it easy for visitors to refer your site to their friends and colleagues with a 'Tell A Friend' feature. This is a small script that allows others to enter the contact information of people they think would be interested in your site and have an email automatically sent to them with your URL. Since word of mouth is by far the best type of advertising, this technique can be very effective for bringing in targeted traffic. Add this functionality to your site using TellDog. Usually just asking for the referral is all it takes but if you want to get even more referrals offer people a bonus such as an eBook or special report if they use your form to refer their friends. Some websites even offer a free product or service to anyone who refers three or more friends. An easy to use script for handling this type of incentive program is Tell-A-Friend Pro.
Publish your website address everywhere that people may see it. The more people who see your website address, the more traffic your site will get. Get your address out there by printing it on t-shirts and hats and wearing them to large events, putting a decal on your car and including it on the return address labels you use on all outgoing snail mail. The possibilities are endless ' get creative!
Make your site friendly to the search engine spiders. To get ranked well by the major search engines, your site has to be easily accessed by their robots. Some things to avoid when designing your site:
Frames ' The search engines do not do well with frames. What often happens is that the search engines find content pages, but when displayed they are missing the navigation. So potential customers are unable to move around your site as intended.
Flash and Javascript Navigation Buttons ' Although they look great, search engines can't follow flash or javascript menus. As a result the spiders don't make it to the inside pages of your site. If you do use them, supplement them with regular HTML links somewhere else on the page. That way you know that hyperlinks exist that can get search engines spiders from the front page to every page in your site. A sitemap with links to all of your pages can help as well.
URLs with Question Marks ' Some shopping carts and content management systems created dynamic URLs. You can spot them by seeing whether your URLs have questions marks in them. If they do, then you have dynamic URLs. Although not as big of a problem as they used to be, some search engines spiders still cannot handle more than 3 variables in dynamic URLs. If you find the search engines aren't indexing your interior pages this may be the reason.
Flash Intro Pages ' Not only do visitors find them annoying, but they also make the first page of your site devoid of any useful content (at least to the search engine spiders).
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