Create (or have someone create for you) a free software application. Think of a simple tool that you wish you had ' or that people in your target market would like to have. If you're able to do programming you can create this application yourself. If not, hire a programmer and have them create the tool. Once complete you'll have a great lead generator. Allow list owners to offer it free to their subscribers, give it away on your site, use it in Joint Ventures, post it on the forums or get it listed in the search engines. If you're looking for a reasonably priced programmer it's free to post jobs at Scriptlance.com, Elance.com or RentACoder.com and you're under not obligation to go ahead with the project. So if you have an idea and you're unsure whether you can afford to develop, post it and see what bids you get!
Syndicate your content. Content syndication is a simple way for you to distribute your articles to multiple sites. All you have to do is give other webmasters a small piece of code that they insert into the appropriate webpage and every time you publish a new article it will automatically be displayed on their site. Of course in order for people to want to publish your articles you have to make sure they are always well written, informative and on topic. For more information on how to set up syndication read the article 'How To Get You Web Site Content Syndicated' or get the software Master Syndicator V4.
Track your conversion rate for all sources of traffic. The number that describes the percentage of visitors who make a purchase is your conversion rate. Websites typically have a conversion rate between 1% and 3% - meaning that 1 to 3 out of every 100 visitors becomes a paying customer. Increase this number by tracking your traffic vs. sales for all of your different traffic sources. In other words don't just determine your overall website conversion rate, take the time to learn what sources of traffic are most likely to buy. This will make it a lot easier to determine where to spend your time and money in the future! For conversion rate tracking check out ezTrackZ.com.
A variation on the 'Tell a Friend' feature is to include a way for visitors to refer specific pages to a friend. Go beyond just allowing people to refer your main URL and make it easy to recommend specific page within your site. This could include articles, product comparison charts, special reports or even your newsletter signup page. TellDog has the capability of doing this or check out CJ Send Page V1.0 from CJ Website Design.
Don't overlook banner ads. Although they've gotten a bad name lately, web traffic guru John Reese says banner ads are still an excellent source of cheap, targeted traffic. As with all paid advertising though be sure to research exactly what your money is buying. If your banner will be displayed on a site that is irrelevant to what you offer you won't generate much interest. Instead choose well-targeted sites that have a reasonable amount of traffic and a 'typical visitor' profile that matches your ideal customer.
Join an Association. Almost every industry has at least one association. Although your customers may not be members, other businesses in your industry most likely are. By networking with these people you will find new opportunities for referrals, Joint Ventures and most likely you'll even learn a few things that will help you grow your business. For a comprehensive list of associations visit the Internet Public Library.
Syndicate your content. Content syndication is a simple way for you to distribute your articles to multiple sites. All you have to do is give other webmasters a small piece of code that they insert into the appropriate webpage and every time you publish a new article it will automatically be displayed on their site. Of course in order for people to want to publish your articles you have to make sure they are always well written, informative and on topic. For more information on how to set up syndication read the article 'How To Get You Web Site Content Syndicated' or get the software Master Syndicator V4.
Track your conversion rate for all sources of traffic. The number that describes the percentage of visitors who make a purchase is your conversion rate. Websites typically have a conversion rate between 1% and 3% - meaning that 1 to 3 out of every 100 visitors becomes a paying customer. Increase this number by tracking your traffic vs. sales for all of your different traffic sources. In other words don't just determine your overall website conversion rate, take the time to learn what sources of traffic are most likely to buy. This will make it a lot easier to determine where to spend your time and money in the future! For conversion rate tracking check out ezTrackZ.com.
A variation on the 'Tell a Friend' feature is to include a way for visitors to refer specific pages to a friend. Go beyond just allowing people to refer your main URL and make it easy to recommend specific page within your site. This could include articles, product comparison charts, special reports or even your newsletter signup page. TellDog has the capability of doing this or check out CJ Send Page V1.0 from CJ Website Design.
Don't overlook banner ads. Although they've gotten a bad name lately, web traffic guru John Reese says banner ads are still an excellent source of cheap, targeted traffic. As with all paid advertising though be sure to research exactly what your money is buying. If your banner will be displayed on a site that is irrelevant to what you offer you won't generate much interest. Instead choose well-targeted sites that have a reasonable amount of traffic and a 'typical visitor' profile that matches your ideal customer.
Join an Association. Almost every industry has at least one association. Although your customers may not be members, other businesses in your industry most likely are. By networking with these people you will find new opportunities for referrals, Joint Ventures and most likely you'll even learn a few things that will help you grow your business. For a comprehensive list of associations visit the Internet Public Library.
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