NEVER buy visitors. Although services that offer website visitors for a small fee are tempting because of the impressive numbers they promise, the traffic they provide is untargeted and usually results in no sales. How these services work is they form a partnership with a site that gets a lot of traffic and in exchange for a little bit of money the site agrees to display an exit popup showing the advertisers sites. The problem is that a lot of these sites are on a general topic - such as joke sites ' and the visitors aren't looking to buy. All of a sudden there's a window on the screen with your website in it. You got a hit to your site, but what are the odds that the visitor will actually look around' Slim to none. Don't waste your money on these services ' instead invest in some of the other forms of paid advertising that will be discussed in this section.
Choose the keywords you optimize your site for carefully. If there is a lot of competition for the keyword you've chosen then you'll never achieve a good ranking ' on the other hand if it's a keyword no one searches for there's no point even trying to get a good ranking for it. Investigate possible keywords by making a list of all words that you can think of which apply to your site. Also check out your competitors' sites for ideas as well as forums to see what words people use when discussing your industry. Then use WordTracker.com, GoodKeywords.com or KeywordDiscovery.com to find the number of competitors for each keyword and alternatives.
Encourage visitors to save a desktop icon that points to your site. Often visitors never return to a site simply because they forget about it. Make it quick and easy to find your site again by giving people a way to add a link to their desktop. The best tool for doing this is the See you Again Shortcut (http://www.seeyouagainshortcut.com).
Include a powerful signature on all outgoing email. Every time you send a piece of mail you have the potential to get a visitor to your site. Simply create a 'signature' that is automatically added to every outgoing message. Use the signature to briefly explain what you do, give your USP or slogan and add a hyperlink to your site. Once it's set up you don't have to think about it again!
Use your website logs to identify what sites referred the most visitors. The top referrers usually aren't a surprise, but watch for unexpected referrers such as sites that mentioned your product or a newsletter that ran one of your articles. If they've sent you a lot of traffic contact them about other ways you can reach their customers because they're obviously interested in what you offer.
Choose the keywords you optimize your site for carefully. If there is a lot of competition for the keyword you've chosen then you'll never achieve a good ranking ' on the other hand if it's a keyword no one searches for there's no point even trying to get a good ranking for it. Investigate possible keywords by making a list of all words that you can think of which apply to your site. Also check out your competitors' sites for ideas as well as forums to see what words people use when discussing your industry. Then use WordTracker.com, GoodKeywords.com or KeywordDiscovery.com to find the number of competitors for each keyword and alternatives.
Encourage visitors to save a desktop icon that points to your site. Often visitors never return to a site simply because they forget about it. Make it quick and easy to find your site again by giving people a way to add a link to their desktop. The best tool for doing this is the See you Again Shortcut (http://www.seeyouagainshortcut.com).
Include a powerful signature on all outgoing email. Every time you send a piece of mail you have the potential to get a visitor to your site. Simply create a 'signature' that is automatically added to every outgoing message. Use the signature to briefly explain what you do, give your USP or slogan and add a hyperlink to your site. Once it's set up you don't have to think about it again!
Use your website logs to identify what sites referred the most visitors. The top referrers usually aren't a surprise, but watch for unexpected referrers such as sites that mentioned your product or a newsletter that ran one of your articles. If they've sent you a lot of traffic contact them about other ways you can reach their customers because they're obviously interested in what you offer.
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