Also in your logs, find out the top keywords. These are what people typed in to reach your site so they're the words potential customers use to describe your product or service. Use this information to optimize your pages for the search engines and purchase PPC ads. This will ensure that your site is attracting more targeted traffic.
Load your site with a variety of content and update it regularly. Content is king on the Internet. For the most part people aren't surfing around looking to buy products; they're looking for information. Give them what they want and your site will quickly become a reference for your visitors. Not only will this keep them coming back but it will also have linking to your site so others can read your content. The ideal is to create your own content and make it available exclusively on your site. If that isn't possible choose the best content from others to include. A great way to keep your content fresh is to include information that is updated often such as news (which you can syndicate from elsewhere or write yourself), a blog or a forum.
Get your site listed in directories. Search in Google for keywords related to your site and you'll likely find several directories, small search engines and other websites where you can list your site. Let's say you're looking for links from sites related to pets. Try searching for "add url pets', "add site pets", "pets directory" and other variations. There are hundreds of possibilities so spend some time on this to create a comprehensive list. Some good directories to start with are DMOZ.org, JoeAnt.com, GoGuides.com, Gimpsy.com, Business.com and About.com.
Keep your HTML code clean. To get a good search engine ranking you need the robots that spider your site to quickly and easily get to your content. Help them do this by keeping your HTML code clean and removing any unnecessary information. Get started by:
Placing all JavaScript & Cascading Style Sheets (CSS) in a separate file
Eliminating any extra and unnecessary HTML tags
Ensuring your HTML is valid and up to standards
Review books for the online bookstores. Choose books that would be of interest to your target market (and that you've read of course!) and write reviews for the major online bookstores including Amazon.com, BarnesandNoble.com and Chapters.Indigo.ca. If you include your domain name or email address as the Reviewer Name it will be added along with your comments. If your domain doesn't give people an idea of what they'll find at your site considering including a descriptive word before your name and the URL after. For example 'Coach Jennifer (www.mysmallbizcoach.com).
Use Google Web Alerts and Google News Alerts. The Google Web Alerts system allows you to monitor Google for any mention of specific words or URLs. Once a day you receive an email that summarizes all web pages that recently added the information you're monitoring. Similarly Google News Alerts monitors the media. Use these in your business to monitor both your own site and your competitors'. It will show you when an affiliate adds a URL to their site, where articles are being published and even forum posts. This is a great way to learn more about where your competitors are getting their traffic from. Signup for Google Alerts at http://www.google.com/alerts
Load your site with a variety of content and update it regularly. Content is king on the Internet. For the most part people aren't surfing around looking to buy products; they're looking for information. Give them what they want and your site will quickly become a reference for your visitors. Not only will this keep them coming back but it will also have linking to your site so others can read your content. The ideal is to create your own content and make it available exclusively on your site. If that isn't possible choose the best content from others to include. A great way to keep your content fresh is to include information that is updated often such as news (which you can syndicate from elsewhere or write yourself), a blog or a forum.
Get your site listed in directories. Search in Google for keywords related to your site and you'll likely find several directories, small search engines and other websites where you can list your site. Let's say you're looking for links from sites related to pets. Try searching for "add url pets', "add site pets", "pets directory" and other variations. There are hundreds of possibilities so spend some time on this to create a comprehensive list. Some good directories to start with are DMOZ.org, JoeAnt.com, GoGuides.com, Gimpsy.com, Business.com and About.com.
Keep your HTML code clean. To get a good search engine ranking you need the robots that spider your site to quickly and easily get to your content. Help them do this by keeping your HTML code clean and removing any unnecessary information. Get started by:
Placing all JavaScript & Cascading Style Sheets (CSS) in a separate file
Eliminating any extra and unnecessary HTML tags
Ensuring your HTML is valid and up to standards
Review books for the online bookstores. Choose books that would be of interest to your target market (and that you've read of course!) and write reviews for the major online bookstores including Amazon.com, BarnesandNoble.com and Chapters.Indigo.ca. If you include your domain name or email address as the Reviewer Name it will be added along with your comments. If your domain doesn't give people an idea of what they'll find at your site considering including a descriptive word before your name and the URL after. For example 'Coach Jennifer (www.mysmallbizcoach.com).
Use Google Web Alerts and Google News Alerts. The Google Web Alerts system allows you to monitor Google for any mention of specific words or URLs. Once a day you receive an email that summarizes all web pages that recently added the information you're monitoring. Similarly Google News Alerts monitors the media. Use these in your business to monitor both your own site and your competitors'. It will show you when an affiliate adds a URL to their site, where articles are being published and even forum posts. This is a great way to learn more about where your competitors are getting their traffic from. Signup for Google Alerts at http://www.google.com/alerts
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