traffic you generate the greater your income : the last part

Use your 'thank you pages'. Often the 'thank you page' that is displayed after someone makes a purchase or signs up for a newsletter is wasted real estate. Put these pages to work by using them to promote other products and services. After all, if people have already agreed to do one thing that you wanted them to, they're likely to do something else. A great idea is to form JVs with other webmasters so that you can promote their products and in return they'll promote yours. You don't have to have hundreds of sales a day to make this work. Simply contact website owners that are a similar size to you and let them know how many sales per week you receive. Then ask if they'd be willing to exchange 'thank you page ads' that include affiliate links so you both have the potential to make money on all referrals. You'll be surprised how many say yes. Another good use of 'thank you pages' is to promote an affiliate program or another related site that you run. Just don't let this great opportunity to generate more traffic get away!

Submit your free eBook or special report to directories. There are lots of sites dedicated to compiling lists of free information products. Submit your ebooks and special reports for added exposure and traffic. The key is to make sure that what you offer is high quality so that people will be interested in learning about your products and services once they've read the free information. If you throw something together in an hour it will show and you'll lose credibility with potential customers.

Participate in Newsgroups, Forums, and Mailing Lists. There are hundreds of forums online and you can find one for almost any topic imaginable. Most allow you to include a signature line that will be attached to every message. This is a chance for you to advertise your site. Visiting these forums to post thoughtful questions and offer your expertise will mean your signature is viewed by others and will bring you free, targeted traffic. Of course how much traffic you get depends on how often you post and whether your signature makes people want to visit your site. A good approach is to use an ad you've had success with elsewhere as your signature.

Hopefully these tips have given you some ideas that you can implement in your own business. Remember, generating traffic is more art than science. It usually requires some trial and error before you find what works best for your site. But if you stick with it, you'll be rewarded with a steady stream of visitors!

traffic you generate the greater your income : part 9

Never use automated services to submit your site to the search engines. There are less than 20 major search engines ' all the rest don't matter. This makes the services that advertise, 'pay to be submitted to 30,000 search engines' a big waste of money. Instead take the time to learn how each search engine prefers to receive listings and then do the work yourself. To learn more about the search engines check out the Bruce Clay Search Engine Relationship Chart (http://www.bruceclay.com/searchenginerelationshipchart.htm).

Make custom Error pages. If potential customers are looking for a page on your site that has moved, or that they've mistyped the URL for, they'll be frustrated and quickly leave if they encounter an Error page. Avoid this by creating custom Error pages that explain that the URL is invalid and gives them links to explore other areas of your site. For instructions on creating a custom error page read the article 'Creating Custom Error Pages' at http://www.outfront.net/tutorials_02/adv_tech/customerrors1.htm.

Create a topic specific dictionary or glossary. This is the type of content that people refer to on a regular basis and that other webmasters are likely to link to as a reference. Get even more leverage from this idea by allowing other sites in your industry to syndicate your dictionary or glossary. This can also be a great way to learn the specific words people are interested in learning more about so that you can better optimize your site and create specific content that will interest them. Get ideas by browsing other dictionaries at http://directory.google.com/Top/Reference/Dictionaries/.

Find out where your competitors' traffic comes from. Google has a handy feature that quickly shows which sites are linked together. To use it go to Google and type in 'link:www.domainname.com' (without the quotes). Using this feature you can find out who is linking to your competitors and approach them about a link exchange, joint venture or publishing one of your articles. Another great resource for finding out who has linked to a specific website, check out the Marketleap Link Popularity Check at http://www.marketleap.com/publinkpop/.

Try free newsletter classified ads. There are lots of newsletter publishers who give free classified ads to new subscribers. Although these don't typically bring a huge response, they can generate some traffic if you offer something for free. They're also a great way to test new ads to see which ones get the best response. Once you've found a winner use it in a PPC campaign, make it your new email signature, run it as a top sponsor newsletter ad or use it as your forum signature.

Offer customers a customized toolbar. You've most likely seen the toolbars offered by Google, Yahoo and other large sites that stay at the top of your browser window for quick reference. The intention of these toolbars is to keep their brand in front of their customers so they remember them when they need to use their services. Now you can have the same effect by offering your customers a toolbar that is customized for your site. Use it to give people a reference list of your sites and related ones, offer them a multi-part course and even to distribute your newsletter. You could easily add your newsletter to your own customized toolbar along with other useful information. Remember, your toolbar has to provide value to potential customers or they won't download it.

Learn what viral marketing techniques others are using and apply their ideas to your business. Some of the most successful advertising campaigns are the ones that were proven successful in one industry and then applied to another. A few great sources of viral techniques that are working are ViralBank.com, ViralMeister.com and the Lycos Viral Chart.

traffic you generate the greater your income : part 8

Create (or have someone create for you) a free software application. Think of a simple tool that you wish you had ' or that people in your target market would like to have. If you're able to do programming you can create this application yourself. If not, hire a programmer and have them create the tool. Once complete you'll have a great lead generator. Allow list owners to offer it free to their subscribers, give it away on your site, use it in Joint Ventures, post it on the forums or get it listed in the search engines. If you're looking for a reasonably priced programmer it's free to post jobs at Scriptlance.com, Elance.com or RentACoder.com and you're under not obligation to go ahead with the project. So if you have an idea and you're unsure whether you can afford to develop, post it and see what bids you get!

Syndicate your content. Content syndication is a simple way for you to distribute your articles to multiple sites. All you have to do is give other webmasters a small piece of code that they insert into the appropriate webpage and every time you publish a new article it will automatically be displayed on their site. Of course in order for people to want to publish your articles you have to make sure they are always well written, informative and on topic. For more information on how to set up syndication read the article 'How To Get You Web Site Content Syndicated' or get the software Master Syndicator V4.

Track your conversion rate for all sources of traffic. The number that describes the percentage of visitors who make a purchase is your conversion rate. Websites typically have a conversion rate between 1% and 3% - meaning that 1 to 3 out of every 100 visitors becomes a paying customer. Increase this number by tracking your traffic vs. sales for all of your different traffic sources. In other words don't just determine your overall website conversion rate, take the time to learn what sources of traffic are most likely to buy. This will make it a lot easier to determine where to spend your time and money in the future! For conversion rate tracking check out ezTrackZ.com.

A variation on the 'Tell a Friend' feature is to include a way for visitors to refer specific pages to a friend. Go beyond just allowing people to refer your main URL and make it easy to recommend specific page within your site. This could include articles, product comparison charts, special reports or even your newsletter signup page. TellDog has the capability of doing this or check out CJ Send Page V1.0 from CJ Website Design.

Don't overlook banner ads. Although they've gotten a bad name lately, web traffic guru John Reese says banner ads are still an excellent source of cheap, targeted traffic. As with all paid advertising though be sure to research exactly what your money is buying. If your banner will be displayed on a site that is irrelevant to what you offer you won't generate much interest. Instead choose well-targeted sites that have a reasonable amount of traffic and a 'typical visitor' profile that matches your ideal customer.

Join an Association. Almost every industry has at least one association. Although your customers may not be members, other businesses in your industry most likely are. By networking with these people you will find new opportunities for referrals, Joint Ventures and most likely you'll even learn a few things that will help you grow your business. For a comprehensive list of associations visit the Internet Public Library.

traffic you generate the greater your income : part 7

NEVER buy visitors. Although services that offer website visitors for a small fee are tempting because of the impressive numbers they promise, the traffic they provide is untargeted and usually results in no sales. How these services work is they form a partnership with a site that gets a lot of traffic and in exchange for a little bit of money the site agrees to display an exit popup showing the advertisers sites. The problem is that a lot of these sites are on a general topic - such as joke sites ' and the visitors aren't looking to buy. All of a sudden there's a window on the screen with your website in it. You got a hit to your site, but what are the odds that the visitor will actually look around' Slim to none. Don't waste your money on these services ' instead invest in some of the other forms of paid advertising that will be discussed in this section.

Choose the keywords you optimize your site for carefully. If there is a lot of competition for the keyword you've chosen then you'll never achieve a good ranking ' on the other hand if it's a keyword no one searches for there's no point even trying to get a good ranking for it. Investigate possible keywords by making a list of all words that you can think of which apply to your site. Also check out your competitors' sites for ideas as well as forums to see what words people use when discussing your industry. Then use WordTracker.com, GoodKeywords.com or KeywordDiscovery.com to find the number of competitors for each keyword and alternatives.

Encourage visitors to save a desktop icon that points to your site. Often visitors never return to a site simply because they forget about it. Make it quick and easy to find your site again by giving people a way to add a link to their desktop. The best tool for doing this is the See you Again Shortcut (http://www.seeyouagainshortcut.com).

Include a powerful signature on all outgoing email. Every time you send a piece of mail you have the potential to get a visitor to your site. Simply create a 'signature' that is automatically added to every outgoing message. Use the signature to briefly explain what you do, give your USP or slogan and add a hyperlink to your site. Once it's set up you don't have to think about it again!

Use your website logs to identify what sites referred the most visitors. The top referrers usually aren't a surprise, but watch for unexpected referrers such as sites that mentioned your product or a newsletter that ran one of your articles. If they've sent you a lot of traffic contact them about other ways you can reach their customers because they're obviously interested in what you offer.

traffic you generate the greater your income : part 6

Also in your logs, find out the top keywords. These are what people typed in to reach your site so they're the words potential customers use to describe your product or service. Use this information to optimize your pages for the search engines and purchase PPC ads. This will ensure that your site is attracting more targeted traffic.

Load your site with a variety of content and update it regularly. Content is king on the Internet. For the most part people aren't surfing around looking to buy products; they're looking for information. Give them what they want and your site will quickly become a reference for your visitors. Not only will this keep them coming back but it will also have linking to your site so others can read your content. The ideal is to create your own content and make it available exclusively on your site. If that isn't possible choose the best content from others to include. A great way to keep your content fresh is to include information that is updated often such as news (which you can syndicate from elsewhere or write yourself), a blog or a forum.

Get your site listed in directories. Search in Google for keywords related to your site and you'll likely find several directories, small search engines and other websites where you can list your site. Let's say you're looking for links from sites related to pets. Try searching for "add url pets', "add site pets", "pets directory" and other variations. There are hundreds of possibilities so spend some time on this to create a comprehensive list. Some good directories to start with are DMOZ.org, JoeAnt.com, GoGuides.com, Gimpsy.com, Business.com and About.com.

Keep your HTML code clean. To get a good search engine ranking you need the robots that spider your site to quickly and easily get to your content. Help them do this by keeping your HTML code clean and removing any unnecessary information. Get started by:

Placing all JavaScript & Cascading Style Sheets (CSS) in a separate file
Eliminating any extra and unnecessary HTML tags
Ensuring your HTML is valid and up to standards

Review books for the online bookstores. Choose books that would be of interest to your target market (and that you've read of course!) and write reviews for the major online bookstores including Amazon.com, BarnesandNoble.com and Chapters.Indigo.ca. If you include your domain name or email address as the Reviewer Name it will be added along with your comments. If your domain doesn't give people an idea of what they'll find at your site considering including a descriptive word before your name and the URL after. For example 'Coach Jennifer (www.mysmallbizcoach.com).

Use Google Web Alerts and Google News Alerts. The Google Web Alerts system allows you to monitor Google for any mention of specific words or URLs. Once a day you receive an email that summarizes all web pages that recently added the information you're monitoring. Similarly Google News Alerts monitors the media. Use these in your business to monitor both your own site and your competitors'. It will show you when an affiliate adds a URL to their site, where articles are being published and even forum posts. This is a great way to learn more about where your competitors are getting their traffic from. Signup for Google Alerts at http://www.google.com/alerts

traffic you generate the greater your income : part 5

Remind visitors to bookmark your site. Increase the chances that visitors will return by reminding them to bookmark your site. If you give them a good reason to visit again ' such as to read new articles, participate in the forum, read your blog or even play your new advergames ' they will want to create a bookmark so they don't forget to come back. Increase the chances of a repeat visit even more by making a custom 'favicon'. This is the graphic that is displayed beside the name of the site in the bookmarks menu. If you choose something that grabs their attention they'll see it every time they browse through their bookmarks list. Create a favicon using any image with the free Favicon Generator Tool (http://www.dynamicdrive.com/favicon/) or learn more with the tutorial at http://www.axialis.com/tutorials/tutorial-iw004.html.

Ask visitors to fill out an online survey or questionnaire. The better you understand your target customers, the better you'll be able to predict their actions and profit from them. Get a better idea of why people visit your site by asking them! A short survey or questionnaire can be quick to create and will give you invaluable insight into why people are visiting your site, what they like about it and what can be improved. SurveyMonkey.com offers a great free option or get more features by upgrading to a pro account for a reasonable monthly fee.

Focus your pages on no more than 3 keyword phrases. SEO experts recommend that you have no more than 3 keyword phrases for each page of your site. Why' Because keeping a tight focus will get you better ranked in the search engines, which will bring more targeted traffic. Check out what your competitors are doing and you'll probably find that they are still building general pages that they're trying to optimize for 10 or more phrases. By narrowing the focus of each of your pages you'll have an advantage over other sites in your industry.

Know where your time is best spent. There is no such thing as 'free' traffic generation methods. Nothing is free. Although you may not have to pay with money, you will pay with your time. If the time you put in produces results then great. If not, spend your time on something else instead. To determine what traffic generation techniques had the best return on your time keep a spreadsheet that logs all of your hours, the traffic generated and the resulting sales. This will let you determine how much money you made per hour of work and is a good benchmark when deciding where to spend your time.

Write testimonials for products that you like. If you do a good job your testimonial will most likely be published on the product sales page along with your website address. That could mean a steady stream of visitors to your site for every testimonial you get published.

Get traffic using your competitors URL. Did you know that many people when searching for a specific URL actually type it into a search engine' For example they would type in Google 'ebay.com' instead of using the address bar. Use this to your advantage by creating a comparison table between you and your competitors. This allows you to legitimately use their name on your site. You can then bid in the PPCs on their domain. This won't be applicable to all sites but it's great if there are large companies in your industry that people know by name.

traffic you generate the greater your income : part 4

Don't waste your time submitting to FFAs and safelists. Although some people have had success with these methods in the past, they're effectiveness has dwindled. To get any response at all requires A LOT of work and even then you rarely attract paying customers. If you're on a tight budget you're better to focus on other free traffic generation techniques such as writing articles, optimizing for the search engines and finding Joint Venture partners. To determine whether a free advertising method is worthwhile consider the amount you're making for every hour you put in. For example if it takes you 8 hours per week to manage your safelist submissions and that earns you $50 per week in extra sales you're only making $6.25 an hour. Your time is worth a lot more than that!

Create search engine friendly pages that don't interfere with your main sales page. The problem with optimizing pages for the search engines is that often marketers undo the elements that have made their site convert visitors into buyers. You can get loads of traffic but if the people aren't buying you won't be making any more money. Avoid this problem by creating multiple pages that are specifically designed to rank well in the search engines and that funnel traffic back to the page that is set up to sell. This can be done by simply including enough information on the page to get their attention and then putting a link at the bottom to your main site where they can get more information. The search engines will rank your pages well because they use specific keywords and include useful content and you can still have a site that converts well.

Carefully track all of your traffic. To get a complete picture of your website traffic it's a good idea to use both unique tracking URLs and a website statistics package. Unique tracking URLs will give you exact clickthroughs for every URL you publish. For example if you write an article and include your URL in the resource box you can create a unique tracking URL and know exactly how many people clicked through to your site. Use a different tracking code for every marketing initiative. A great option for creating tracking URLs is ezTrackZ.com. For the big picture you'll need a website statistics package. This will tell you more general information about the number of visitors, how long they stayed on the site, what pages they viewed and the page they exited the site from. A great option for website statistics is Clickalyzer.com. Not only does it do everything mentioned here but it also tells you how far down each page the visitor read. Invaluable information when working on your site's conversion rate!

Buy expired domains that already have traffic going to them. It happens more than you might think that someone creates a website and drives traffic to it through search engines and link exchanges only to let it expire. Usually it's because they never found a way to make money from that traffic. Well their loss can be your gain! If you purchase one of these domains and point it to your site you will get that lost traffic. Some of these domains are even listed in Yahoo so it's a great way to get a free Yahoo listing. Search in Google or Yahoo for 'expired domain services' to learn more.

Include a useful script on your site. There are many programs available which can be used as traffic generators by giving visitors a reason to return to your site over and over again. Tools such as classified ad sites, free-for-all link pages, message boards, chat rooms, ecard sites, and other can all contribute to your traffic building plan. The good news is that most of these programs can be added to your website for little or no cost. For a directory of CGI scripts visit http://cgi.resourceindex.com and for PHP scripts visit http://php.resourceindex.com. Most scripts are not difficult to install but if you're uncomfortable with making changes to your website, there are places that remotely host scripts. For a list check out http://cgi.resourceindex.com/Remotely_Hosted/. That means that they install everything on their servers and you simply place a link to the service on your site to allow your visitors to use it.

traffic you generate the greater your income : part 3

Write articles and submit them to newsletter publishers and article directories. There are thousands of newsletters (also called ezines) published online. Writing good quality articles and submitting them to the publishers for inclusion in these ezines is still one of the best ways to get free, targeted traffic. Start by creating a list of ezine publishers who accept article submissions using a reliable directory such as the Directory of Ezines (http://www.directoryofezines.com). Once you have this list compiled it will be easy to mail them your new articles on a regular basis. Another great way to get your articles published is to submit them to article directories.

Ask your visitors for referrals with a "Tell A Friend" feature. It really is true that 'birds of a feather flock together'. In other words, most people know a lot of other people just like themselves. Use this to your advantage by making it easy for visitors to refer your site to their friends and colleagues with a 'Tell A Friend' feature. This is a small script that allows others to enter the contact information of people they think would be interested in your site and have an email automatically sent to them with your URL. Since word of mouth is by far the best type of advertising, this technique can be very effective for bringing in targeted traffic. Add this functionality to your site using TellDog. Usually just asking for the referral is all it takes but if you want to get even more referrals offer people a bonus such as an eBook or special report if they use your form to refer their friends. Some websites even offer a free product or service to anyone who refers three or more friends. An easy to use script for handling this type of incentive program is Tell-A-Friend Pro.

Publish your website address everywhere that people may see it. The more people who see your website address, the more traffic your site will get. Get your address out there by printing it on t-shirts and hats and wearing them to large events, putting a decal on your car and including it on the return address labels you use on all outgoing snail mail. The possibilities are endless ' get creative!

Make your site friendly to the search engine spiders. To get ranked well by the major search engines, your site has to be easily accessed by their robots. Some things to avoid when designing your site:

Frames ' The search engines do not do well with frames. What often happens is that the search engines find content pages, but when displayed they are missing the navigation. So potential customers are unable to move around your site as intended.

Flash and Javascript Navigation Buttons ' Although they look great, search engines can't follow flash or javascript menus. As a result the spiders don't make it to the inside pages of your site. If you do use them, supplement them with regular HTML links somewhere else on the page. That way you know that hyperlinks exist that can get search engines spiders from the front page to every page in your site. A sitemap with links to all of your pages can help as well.

URLs with Question Marks ' Some shopping carts and content management systems created dynamic URLs. You can spot them by seeing whether your URLs have questions marks in them. If they do, then you have dynamic URLs. Although not as big of a problem as they used to be, some search engines spiders still cannot handle more than 3 variables in dynamic URLs. If you find the search engines aren't indexing your interior pages this may be the reason.

Flash Intro Pages ' Not only do visitors find them annoying, but they also make the first page of your site devoid of any useful content (at least to the search engine spiders).

traffic you generate the greater your income : part 2

Run a contest. People love the prospect of winning something ' that's why a contest for the right target audience can be a great traffic generator. Form a JV with several other webmasters and together offer the prizes. The key is to choose the prize(s) to attract people from your target audience. If you make the grand prize a new laptop you'll get entries from everyone who would like to win a new laptop (which is basically every computer user in the world!). Get more targeted traffic by choosing something that your target audience is interested in but wouldn't mean much to other people. To start promoting your contest do a search in Google for 'Contest Directories' and you'll find lots of places to list your contest for free.

Make sure your listings in the search engines are something that people will want to click on. You could have the #1 ranking but if the title and description of your website don't make people want to click, you'll never see any traffic. Every search engine uses a different combination for your description that may include your page title, the first few lines of text from your site or the first section of text that includes the terms that are being searched for. Poodle Predictor (http://www.gritechnologies.com/tools/spider.go) will let you see how Google will display your webpage descriptions.

Exchange links with other websites. Exchanging links with other websites can bring a substantial amount of traffic if you choose your link partners wisely. Remember, you're better to have 10 links from sites that are prominently displaying your URL and driving traffic to it ' than 100 who just put your link on a page with hundreds of other links. In fact having links on your site to pages that include hundreds of links can hurt your search engine rankings, so be sure you're only linking to sites that are relevant to yours and that you honestly endorse. If you don't have time to spend looking for link partners consider hiring someone. For around $1.50 a link you can outsource this task.

Stay in contact with potential customers. Ask visitors to subscribe to your ezine, request a special report or download a free eBook. This will give you a reason to ask for their first name and email address. You can then send them your newsletter or include them in your autoresponder series and follow up with them on a regular basis. When they start receiving emails from you they'll visit your site again ' and they'll be a lot more likely to buy on the second visit!

Start a blog. If you're not familiar with blogs, you soon will be. They're taking the online world by storm! Basically a blog is a series of regular posts to a webpage that readers can look over and even subscribe to anonymously if they're interested. Their appeal is that they become a compilation of interesting and informative posts that people can read through at their leisure. For webmasters they're easier than publishing a newsletter because posts can be done when you feel like it and can be as long or as short as you'd like. There are also no formatting issues or spam filters to worry about! John Reese, one of the net's most successful marketers was recently quoted as saying 'If you don't have a Blog for your niche market you're NUTS!" Get started with your own blog using the free blogger.com hosted solution or for a more robust solution check out Wordpress.com or Movable Type. For added exposure list your blog at GetBlogs.com, Blogarama.com, Blogwise.com and the BlogSearchEngine.com.

the more traffic you generate the greater your income : part 1

Submit regular press releases to relevant media outlets. Don't think it takes knowing the right people to get publicity for your business. By distributing regular press releases that are well written, targeted and interesting the media will be glad to publish them. Do you have an exciting new product' Do you have an event going on' Come up with something newsworthy and start writing! To get your press release into the right hands there are several online services. Check out the free wire service PRWeb.com or use the pay per contact service offered by imediafax.com.

Distribute a brandable eBook or special report. A brandable eBook or report is one that a website or list owner can change to include a reference to their website. This doesn't mean that it looks like they are the publisher, it's just a way for them to include information on where the eBook was downloaded from and (if applicable) to include their affiliate link for your products and services. By allowing others to freely distribute your eBook you'll receive a steady stream of traffic. A great tool for easily creating brandable .PDF files is Viral PDF (http://www.viralpdf.com).

Run weekly or monthly polls on your site. People love to voice their opinions, so encourage them to do so by running weekly or monthly polls. If you choose topics that are controversial or have a wide appeal, visitors will also be interested in seeing the results. This can be a great way to keep people coming back ' especially if you combine it with a method of reminding them when a new poll has been posted and letting them browse through previous poll results.

Join networking sites to build your personal network. Networking sites are designed to make it easy for people to meet others in their industry and to advertise their products and service. Similar to offline networking events where lots of people come together for the sole purpose of meeting people, online networking sites work the same way. A couple of great ones to look in to are Ryze.com and Ecademy.com.

Write articles that showcase your expertise. Articles are an excellent way to generate free, targeted traffic for your website. If you don't enjoy writing don't worry, there are alternatives that require less work but are still very effective. Instead you can do an email interview with someone your target market is interested in, create a 'top 10' list, write a quick series of tips, review a product, book or website, pose and answer the questions you are most often asked about your industry or conduct a survey and write a synopsis of your findings. Whatever option you choose make sure your article is free of errors, informative and of interest to your ideal customer. A good trick for encouraging list owners to publish your article is to offer a generous affiliate program and allow them to change the URL in your resource box to their affiliate URL. That way they get great content and the potential to earn some money at the same time!

The Popular method of advertisement on the Web is an PPC marketing

PPC marketing or pay per click marketing is the most popular method of advertisement employed by various websites on the Internet. PPC marketing may often be referred to as pay for position, cost per click or pay for performance. But regardless of the term used, PPC marketing is the online advertiser's medium of choice for promoting products and services to online consumers.

PPC marketing is beneficial to both the advertiser and the consumer. Advertisers using PPC marketing only need to pay for the actual click throughs linked to their sites from search engines. At the same time as consumers are relieved of having to get annoying emails or pop-up ads for products and services.

When an online consumer searches for a specific product or service on the Internet, corresponding PPC marketing ads are also displayed alongside the results generated by the search engine. This forms a highly targeted consumer group that is more likely to purchase a specific product or service. In addition, websites get to limit their advertisement costs with the use of PPC marketing. PPC marketing is truly a winning solution for both parties.

Possible drawbacks of PPC marketing

Despite the obvious advantages of PPC marketing, there are possible drawbacks that can cancel out its benefits. One of the most common problems associated with PPC marketing is the inexperience of many people attempting to use this profitable advertisement method. Simply submitting PPC marketing ads to a search engine such as google, does not make up the entire campaign.

PPC marketing requires a calculated and systematic approach to setting up ads. PPC marketing involves the use of keywords and biddings in order to get top placement on a search engine. Getting top search engine placement helps boost traffic to a website that can easily translate into profit.

Without the necessary experience and knowledge to carry out a typical PPC marketing ad, may turn into an expensive campaign that does not convert into profit. PPC marketing ads also require continuous funding, as discontinued payments will also result in discontinued ads. This can be unfavorable for a website that has already built high rankings with their PPC marketing ads.

Bidding on keywords can also be quite costly, as the growing number of websites on the web struggle against each other to bid on the most popular keyword for their PPC marketing ad. Obviously small business websites are at a disadvantage here since big business websites are able to pay more for popular keywords related to their site. This is because most small businesses only set aside a small portion of their capital for advertisement, putting them at a disadvantage.

Running an effective PPC marketing campaign

There are a number of things that a website should consider when running an effective PPC marketing campaign. It is important to develop a marketing plan in order to get the most return on investment from PPC marketing. Selecting the most appropriate keywords that relate to the site's business is essential in PPC marketing.

However, simply choosing the most popular keywords does not necessarily translate into profit. Selecting more specific keywords that will put a site within the first ten results of a search also gets greater awareness from online consumers. In addition, it doesn't cost as much as getting the top spot for PPC marketing.

It is also important that a website constantly monitors the performance of their PPC marketing campaign. This will help the site modify any existing PPC marketing ad to make it more productive. At the same time any PPC marketing ad that has not proven effective can be immediately discontinued. Altering PPC marketing ads is a continuous process that many websites do in order to increase their return on investment.

Getting professional help with PPC marketing

The popularity of PPC marketing has given rise to professionals offering PPC marketing services for small and big businesses. Hiring a professional PPC marketing company is advisable for a small business without experience in PPC marketing. Most PPC marketing companies offer reasonable rates for their services and at the same time produce acceptable results.

PPC : Strategic Internet Marketing to Increasing Your Sales

The Internet has now become an important medium for product and service advertisements. Almost every company that can afford print, radio and TV advertisements have also ventured into placing ads on the Internet.

But with millions of websites out there being visited by millions of computer users, how can you make sure that your ad can be seen by your target customers and that your leads will be followed by these users?

Here are a few tips.

1. Place an ad on the websites frequented by your target customers. Before doing this, you need to define who will be your target customers. Placing an ad on sites that they usually visit will increase the possibility that your ad will gain the attention and will be followed your target customers.

Also, consider the website's search engine placement, traffic, external linking and the other ads placed on it. External linking will determine if there are other sites that link to this site. This will mean that people can get to the site where your ad is placed, even if they are browsing a different site. Check if many of your competitors have ads on this site.

2. Placing ads on some sites cost some money. However, there are also sites that can place a link to your site, product or service in exchange of having their link being displayed on your site. This is also true about the newsletters sent by site owners to its mailing list members regularly.

Also, having helpful links placed on your site and having sites link to your pages help in boosting search engine ranking. This is similar to making a statement that your site's content is important that other sites have links to your web pages.

3. Pay-per-click (PPC) is also a good method in Internet marketing. You will only need to pay for the ad if the link is clicked. If you prefer this method of advertisement, make sure that you are using services that set limits on daily expenses. There are also services that help you determine effective keywords and monitor the PPC results.

4. Choose your domain name wisely. It is still being debated if domain names matter when it comes to search engine placement. Whether it does or not, having product related domain names help consumers remember your domain, that they can go back to your site even without the links.

5. Make sure you have useful content on your sites. While keyword density is important in search engine placement, having useless information or annoying repetition of keywords will not increase your customer's confidence in your site. It may even affect your sites traffic and can get your site removed from search engines. So make sure that keywords are used strategically.

6. When thinking of keywords, think like your target customers. What do you think are they going to search so they can get to your site? Also, use specific keywords or key phrases. Submitting a single word or a very general phrase to a search engine will not get you to the top of the search results compared to submitting specific keywords that describe your product and services perfectly.

7. Track your ads. Always check how much you have spent on placing links on frequently visited sites and on PPC. There are services that allow you to monitor PPC transactions and how many of these end in sales. You always need to consider if the ads that you have placed on these websites are getting you to your target consumers and if these ads can lead to revenue.

One final tip on marketing products and services, sell the benefits. It will help your marketing strategies a lot if you highlight the benefits of choosing your products and services instead of merely discussing the product specifications. Product specifications may not mean much to customers, unless they know what these stand for (how these specifications affect the quality of the product or service).

Many people say getting to the top of search engine results is difficult since millions of websites exist, which can be using the same keywords. While this is true, this doesn't mean that your website has to stacked under your competitors' websites when presenting search engine results. Strategic advertising and linking, together with useful content, can also get you to the top of the search results.

HOW TO MAKE YOUR BUSINESS "CLICK" with PPC ADVERTISING

PPC stands for Pay Per Click is a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page.

In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it "keyword auctioning"). Advertisers would then pay the bidding price every time a visitor clicks through the website.

PPC advertising is also known under the following names/variations:

• Pay Per Placement
• Pay Per Performance
• Pay Per Ranking
• Pay Per Position
• Cost Per Click

PPC advertising is usually done with the following standard procedures:

1. Setting up an account and/or deposit funds.

2. Creating a keyword list.

3. Choosing (and setting up) an account with a PPC search engine.

4. Bidding on the ad placement, including the search result words or phrases.

5. Writing out an ad copy.

6. Setting up the 'landing pages' for your ads.

7. Placing the advertisement in the search engine.

There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business 'online'. Some of them are listed below:

1. Get launched immediately. PPC advertisements are implemented very quickly - they can go 'online' within an hour after winning the bid and paying for it.

2. Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into 'qualified' people who are actually looking for specific products and/or services that you offer - those who are more likely to become a 'lead' (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.

3. Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or "organic" search engines.

4. Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive - the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).

Below are some important things to consider when planning on a pay per click campaign:

1. Stay within the budget.

Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.

2. Know your product.

Take an inventory of the product and/or services that you have to offer (before anything else).

3. Find the right keywords.

Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.

4. Bid just right.

Know how to bid right - a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.

5. Watch the bottom line.

Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program - if you spend more on advertising but have little or no sales at all.

6. Write effective ads.

A good PPC ad is that which can persuade and move a searcher. There are several approaches to this: Discount offers, Testimonials, Celebrity/famous endorsers, Money-back guarantees, Free trials or sample offers, Freebies, Reverse psychology, Major benefits ("Lose weight"), Direct instructions ("Click here")

7. Maintain a professional-looking site.

Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple - designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.

Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.

The Secrets of Opt-in lists

Emails are replacing regular mails from the post office. Not only because it is cheaper, since you do not need to buy a stamp, it’s also definitely faster. Emails can be sent in as fast as five seconds, depending on the server, anywhere in the world.

No doubt emails are being used to distribute news letters, promotional mails, and other stuff. How then would you be able to round up email addresses to send those marketing mails you have? Here is where an opt-in list comes in.

An opt-in list is a directory of email address you can send to those mails to. Though it seems to be easy to find email addresses, if you are talking thousands in numbers, it is going to be hard. Besides, you have to determine the recipient of the email. You wouldn’t want your readers mostly male if you are selling lipsticks, right?

A good opt-in list should include the profile of the email address owner. Here are tips on how to create a comprehensive opt-in list for target market.

Create your website.

Creating a website is made simple nowadays. A lot of programs are milling about assisting regular computer users in making and maintaining websites in a real simple way. Some website creator just needs you to cut and paste, like that of a regular paint program. Several web hosting sites are available too. Some are even free. If you have a site of your own, you can ask visitors to register with you or sign your guest book as they leave.

Set up a promotion or a freebie.

Not all the best things in life are free, as they say. But you can definitely try to give something out for sure. You can see this done all over the web. Free screensavers, free games, free download of programs. And what do they need from you? They just ask for an email address, your name and a little something more about you. Then you can place a check box on the registration form for sending of email. For sure, you can think of something to give out as well.

Write and write some more.

There are some web magazines where in readers can submit their writings for a particular topic. If you had a chance to do so, add a link to your article providing information about what you are trying to promote. Some readers of your article may enjoy your work so much they’d like to contact you, so don’t forget to leave your email address too.

Pose an easy opt-out option.

People who like to join your opt-in list would, along the way may want to opt out of it somehow. People who are wary of joining may not join at all if they see that it would be near impossible to remove their email address from the listing. Show them that it is as easy to opt-out as it is opting in.

Check other’s strategy.

It would be better if you can find a partner in generating an opt-in list. This way, you can split the expenses and both of you can share the list generated. It will be best to partner with a company that has a business similar to your own line. Both of you can profit more should that be the case.

Use offline ways.

You can put up a small raffle preferably in a supermarket for a certain item they buy. You can place an email address opt-in part in the raffle entry to add to your list. This way, you’d also know the buying preferences of the participants if you mark the entries systemically.

Creating an opt-in list entails a lot of work and funds. You should outline how much you will spend in creating an opt-in list. People appearing at opt-in lists are sales prospects. They are those interested in a certain product that you may be selling. Obtaining an optimal opt-in list would boost your sales up so these tools are undoubtedly essential.

Acquire an opt-in list now or generate one. Either way, you are reaching to people that can be your one of your treasured customers for a long period time.

Building Relationships with an Opt-In List

If you aim for success, you must do everything within your means to achieve that. You just don’t go on sitting there in your house complaining about not getting as much profit as you expect. You have to keep moving. You have to pour in and invest enough time, money and effort to have profitable results.

In doing internet business, you must aim just the same. You should maximize all of your internet marketing strategies, given the wide market that your business will be exposed to. Imagine the whole online community as potential clients!

Now, one of the best marketing tools that you can use in your online business is building a list. An opt-in list is the best, most effective and smartest option that you can make to make it big. It is one thing to stay in business and it is another thing to have a profitable business. So if you will be allowed to choose, make use of the building list to ensure that profits will keep coming in.

What is an opt-in list?

The opt-in list basically is just a list or a database of names and email ads of people who have visited your website or made a purchase through your website. The listing will allow the owner to send updates, emails or promotions to those who are subscribed.

It is like an ordinary membership or mailing list in an ordinary shop or club, only in this instance, the opt-in list is done online.

Why should I choose to put an opt-in list?

Any visitor that will come to your web site is a potential client. That potential client means there is a potential sale and that potential sale is a potential profit. Now, let’s say that you’ve made a good internet marketing strategy as a result all these potential things have been translated to actual client, sale and profit.

The next prudent thing to do is to not let all these productive efforts be wasted. The next best thing to do is to get the email addresses and other contact details of your clients because your present buyers can still be your clients in the future.

Building a list will definitely work for your benefit. This will ensure that you can maintain close contact and a good relationship with your clients, especially the frequent visitors. This way you will have a regular.

This will also save you money, time and effort because once you come up with a new product or new information, you know exactly who you will send updates to because you have a definite market. This is one aspect that you will have to maintain to have a steady source of income at the least. Then the rest of your efforts will be to make the number of your regular clients grow.

Some pointers in building your opt-in list:

1. You should put a ‘subscribe link’ or ‘subscribe box’ in your web site. It is advisable to put it on all the pages. Then make sure that it is strategically positioned, meaning it has to be easily located by the visitors. The upper right hand corner of the page would be a good position.

2. Come up with contests or give away freebies and goodies that will require visitors to give out their email ads to be able to join.

3. Promote your website and promote it even more to make give it more exposure and to get more subscribers.

4. Use your signature also to make your opt-in list expand. Every time you send out messages the link information should be included.

5. Give out information, articles and updates to your clients with your links in it. Make sure that the information will be relevant to the client.

6. Do some networking too. Join some forums or discussions and build relationships with the people there. This way will also be a good way for you to get more contacts and clients.

7. Offer free courses to your visitors. This will also help maintain a good relationship with your subscribers.

At the same time you should also know what you should avoid in building an opt-in list. There is one thing that you should keep in mind as the don't's of building a list.

Don't ever spam your subscribers. It is best that you get permission from your subscribers, or else you might end up with a bad reputation.

Avoid pop-ups too. They can sometimes annoy the visitors. There are also pop-up blockers now. Your effort here might end up futile.

You should also refrain from flooding your subscribers with information. You might end up as an annoyance that you might not get a favorable result. There may be times that you'll give relevant information, but your clients may just dismiss it.

The benefits of having many regular subscribers are undeniable. They will definitely keep your business going and you will definitely enjoy the profits that will come in. Just remember that things don’t end there.

Once you’ve build up on a substantial opt-in list, make sure that you maintain it well. Keep in contact with your subscribers. Send them updates. Give out special offers and helpful tips. Freebies will be helpful too.

Just follow this and you’ll see, things can only get better.

The Effectiveness internet marketing plan is Build opt in list and affiliate marketing

Building opt in list and affiliate marketing have become synonymous to online success as an effective internet marketing strategy. For many online sites, building opt in list and affiliate marketing have proven quite profitable. Primarily because most online users are not exposed to any unscrupulous internet marketing strategies prevalent on the World Wide Web.

As an effective Internet marketing strategy, users are given the option to signup for information or service provided by a particular site. Building opt in list and affiliate marketing reduces the risk of spamming since the recipient voluntarily chooses to receive emails from a website. Plus, building opt in list and affiliate marketing provides a direct link to the subscriber that will help shape a formidable customer relationship that will keep on going.

The basics of building opt in list and affiliate marketing

Different websites have different ways of building opt in list and affiliate marketing. However there are some tried and tested formulas to help new affiliate marketers develop their own opt in listing for their site. The first and most important factor to determine in building opt in list and affiliate marketing is to establish the site's target market.

Once the target market is established, building opt in list and affiliate marketing can be customized to meet their demands. This can be done using a variety of methods to convince site visitors to sign up for the site's newsletter or e-zine. After signing up, the customer will begin to receive a variety of newsletters, e-zines and brochures that the customer had registered for.

Strategies for building opt in list and affiliate marketing

There are a number of strategies that affiliate marketers can use for building opt in list and affiliate marketing. One way of building opt in list and affiliate marketing is by purchasing or leasing a subscribers list from third-parties. This is usually done by affiliate marketers in order to get easy access to many people who have consented to receiving e-mails, newsletters and e-zines on various topics.

Although it is the fastest approach to building opt in list and affiliate marketing, this method does not provide a focused consumer group for building opt in list and affiliate marketing. In addition, it may cost an affiliate marketer more than what they expect to receive in sales. Fortunately, there are other ways for affiliate marketers to get the most out of building opt in list and affiliate marketing.

Enlisting for co-registration services is great for building opt in list and affiliate marketing. This service usually costs about 10 cents to 30 cents per subscriber but it easily translates into an average of three hundred subscribers daily to an affiliate marketer's opt in list.

Writing articles is also an effective strategy for building opt in list and affiliate marketing. The articles can be published in various newsletters with specific links to the affiliate marketer's site. This serves as a great introduction to potential subscribers that would encourage them to sign up for an opt in list.

Joint ventures are also a valuable strategy in building opt in list and affiliate marketing. Joint ventures are a hundred percent free and at the same time can add up to hundreds of subscribers to an opt in list daily.

Incentives for building opt in list and affiliate marketing

Building opt in list and affiliate marketing can also be encouraged by offering incentives to potential subscribers. This subtle form of encouragement for building opt in list and affiliate marketing often helps stir the interest of potential subscribers to sign up for the opt in list. There are a number of methods used in affiliate marketing to egg on potential subscribers to sign up.

Offering products and services in exchange for signing up is commonly practiced by many affiliate websites. Products may include special e-books or software that would be of interest to the subscriber. Another way to get subscribers to sign up is to offer them special services that are only available for site members.

Regardless of the incentive used for building opt in list and affiliate marketing, the most important factor to consider is how to keep the interest of the subscriber. Remember, it is just as easy for a subscriber to opt out of the list as it was to opt in to the list.

An Ideal Business Partnership for Your Business : Build an Opt In List

In any kind of business, marketing is such an important tool in the growth and development of a business or any kind of financial venture.

For this reason, even with the technology that covers online businesses, still, it need highly revolutionized and very effective marketing strategy in order to boost their productivity and sales.

Basically, since the advent of the Internet, people started to flock this new medium of information without even knowing its fundamental principles, how it works, things that are needed to survive in it, etc. Many people literally bombarded the Internet thinking that life would be a lot easier if they will invest on online businesses.

Indeed, it is a well-known fact that you can find money online, but only for those who know their way around and employ the best marketing strategy there is online.

What people do not know is that online marketing does not have to be very complicated. It just needs the right stuff to keep you going.

Take for example the use of mailing list, particularly opt in list. Before, no one ever dare to use opt in list thinking that it will not do any good for their business. Most entrepreneurs think that building an opt in list is just a waste of time and money. What they do not know is that, according to the “golden rule of the Internet,” money is in the list.

It has probably been mentioned before, and is worth mentioning again, money is really in the list.

Why? Because with opt in lists, you get to keep your readers on the hook by providing them with information, promotion, and other campaigns in order to entice them to buy again from you.

Basically, opt in lists are lists of email addresses of customers with their consent. This means that after the customer had closed the transaction in a particular web site, there is an option on whether or not they wish to subscribe to the mailing list of the online business for any future promotions, newsletters, or campaigns that they would like to be informed of.

And because it is an option, the customers are not compelled to provide their email addresses to the web site. Plus, the web site owners will not be accused of spamming because emails that will be sent to the customers have the consent of the customer.

Creating an opt in list can be very beneficial to your site. In fact, it has been proven that in the two-step concept of selling, follow-ups are important to sustain the interest of the consumers. The other step is to obtain the interest of the buyer.

Hence, in order to sustain the interest of your buying public, it is best to create an opt in list so that you can always give your buyers the chance to remember your products, your business, and your services, in which they have been satisfied with.

To know more of the advantages of creating an opt in list for your business; here is a list that would tell you the reasons why it is beneficial.

1. Opt in lists are the business’ most valuable asset

If you were to ask the owners of some online business about their most valuable asset, they will tell you that it is their opt in list. This is because opt in lists are customers’ lists that can provide higher probability sales in a more consistent and stable condition. Because with opt in lists, all you have to do is to follow up orders or sales through promotions and ad campaigns.

2. It is always available

The best thing about opt in list is that it never grows old. As long as your customer needs something to survive, your contact with them will never grow old. This means that you can always have a fresh, new transaction wit them every time you inform them that you have new products or services. Every transaction is a new way of increasing your sales. Simply put, no opt in list = no sales (at the most).

3. Bigger opt in list would mean bigger profits

The more customer’s names and email addresses you have on your list, the more chances you have in increasing your online sales. Every name, every email address can be worth a hundred dollars that can be accumulated with each transaction

The bigger your list, the more money you will have.

Boiled down, opt in lists are not just ordinary mailing lists. It is the very core of an online business’ existence and survival. That is why for people who value most their businesses, they extend the same value they give to their opt in list. No wonder why most people regard it as the best partnership available online.

How To Build an Opt-in List for Your Business

Here are myths and fallacies that need to be cleared before one indulges into building an opt-in list. These marketing misconceptions could pose so much of an obstacle towards your profitting well from your business.

Not a lot of people use email

Email marketing is one of the most effective marketing methods nowadays simply because virtually almost all people use email. Check on those email fields or blanks required to be filled up on various forms needed in processing different transactions. A person without an email address is tantamount to a person without an online home, which is one big shameful truth for this generation.

Email marketing campaigns can offend a lot of people

The not-so secret way to surmount this dilemma is through permission-based advertising. There's no harm in trying after asking for permission.

It's stupid to send email to all the people

The key to this predicament is to have a very discerning eye on who to email and who to not email. Better look for some metrics on how to know which group of people would give you high ROI or return on investment.

The Real Deal with Building Opt-in List

After clearing the fog regarding email marketing myths, here's how one can benefit from employing the power of email marketing campaigns - building an opt-in list.

However, building an opt-in list is not a piece of cake particularly for the uninitiated. Here is a roundown of tips on how to succeed in this kind of marketing endeavor.

1. Strategic Collection of Data

Know which information from your audiences will help you in lowering expenses and/or make sales flourish. Devise a tactic to make people voluntarily provide you with the information necessary to create higher conversion.

Overload of data is not good. Ask only for opt-in, with their full name and email addresses. Make sure that the profiles that you gather are updated to aid in improving the relevance, timeliness and satisfaction from each deal you make.

2. Good Implementation

Old adage says it all - 'action speaks louder than words'. This easily translates to the difficulty one has to undergo during the execution of his or her email marketing efforts. It's a good thing that various methods, often low-cost, abound to hasten and facilitate the building up of one's opt-in database.

Tracking your email marketing results can pose great hardship, too. Technology and relevant sources should be employed in making this aspect of your marketing a lot manageable. Your high traffic groups of opt-ins with the greatest result should be taken noted of.

The following are the most widely used methods to leverage channels without overspending:

1. Make use of websites.

It is an excellent tool for data collation and providing you with relevant info regarding your email offers. Use forms that solicit your visitor's email address and consent.

2. Make use of print ads, brochures, TV, radio and direct mail.

These are the more popular ways of marketing aiming to lead traffic to one's site. You may want to ask for signups for email services. Make your website more visible through these media. Offering free electronic newsletters and or rewards program can do well in making it easy to win the nod of your audiences, too.

3. Maximize your sales force.

Customer service associates can help a lot in making you benefit more from your email correspondence. Sales people with proper education on how to aid you in this endeavor can very well contribute to higher ROI. Techniques like offering account updates and special programs through email can easily land you those lists of valuable visitors.

4. Don't make your point of sale pointless.

Forms for signup located at cash registers and other high-traffic and highly visible spots can be very excellent venues for your business to collect email addresses. Notification of upcoming sales through their email addresses and names can coax them to supply you with the information you need.

5. Conferences or trade shows can work, too.

Giveaway offers or entries on sweepstakes are great for opt-in to volunteer their contact details.

These tactics should be applied with adequate caution and should focus on earning the trust of your opt-in list instead of simply collating data for your sole own benefit. Always make sure that the forms that you will use and other methods that you will employ will not necessitate too much fuss to subscribe. This is for people to not be annoyed during the process of data supplication.

With that bunch of information, who can ever go wrong with the feat of building an opt-in list?

How To Build A Profitable Opt In List With 3 Quick And Easy Ways

You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own.

here are three quick and easy ways to build a profitable opt-in list.

1) Find a product or service that people want and need. Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use.

While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.

2) Make friends with other opt-in list users. This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the internet to use, there is nothing like getting a first hand account from someone you trust.

Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.

3) Get your customers to trust you and your products first. Just launching your opt-in list would not make you an expert and a believable seller. Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to put forums first to gain knowledge about your customers about their wants and needs and target those wants and needs.

Join forums from other sites as well. Provide expert advices and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what you're business is all about.

The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don’t know you.

Building a profitable opt-in list don’t just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.

What absolutely will work & not work in Viral Marketing

Stop with the enforced e-mail forwards already! Trying to force or bribe people to forward your info to a friends or family in order to be rewarded or win looks skanky in today's ultra-permission-based world. Especially when you tell visitors nothing about their friend's or family’s privacy in the space directly next to the e-mail form.

A true viral campaign gets forwarded because consumers are compelled to do so by the glory of the content, not because you bribed them with points or something else.

What absolutely will not work:

Suggesting that e-mail recipients forward your message to their friends and family will not work. Adding a line at the bottom of your e-mail that reads “Please feel free to forward this message to a friend” is more likely to get it deleted than forwarded.

What absolutely will work:

Relevant or timely information, research, or studies that are included in your e-mail might encourage the recipients to share with their family and friends. Interactive content like a quiz or test, especially if it’s fun, will inspire forwarding.

A really cool multimedia experience is always going to achieve a lot of pass-along. Rich media is new and the novelty and tech factors alone are often enough to make the e-mail recipient eager to share it.

Jokes and cartoons are almost always forwarded to everybody the recipient knows. Why? Because they are entertaining and entertainment is meant to be shared.

Offering something worthy of sharing like a valuable discount, vital information or offering an incentive for sharing like additional entries into a sweepstakes or an added discount or premium service will work.

One really important thing is you can craft a brilliant e-mail following all the rules, but if a consumer visits your site and has an experience less that what was promised, you are going to achieve viral marketing. So be certain that your product or service is ready and is as advertised.

The Reasons to Use Viral E-books

It is a well known and widely accepted fact, that E-books "FREE E-books" are one of the best weapons in a viral marketing campaign arsenal. Here are four good reasons why this is true today and will continue to be true for the foreseeable future:

1. E-books are effective in building your reputation. It is an implied recommendation if you give a quality E-book and users willing pass on to others.

2. E-books are a way to sell other products other than the one you originally targeted. For example; if you are selling garden products, your customers could also be interesting in E-books about lawns, trees landscaping, etc.

3. E-books are cheap to produce and don’t take long to set up. If you have articles that you have already written about the subject you are promoting, you can simply combine these articles into an E-book. If, on the other hand, writing isn’t your forte, you can use rebrandable E-books that have been produced by others. Just use your favorite search engine and do a web search for “rebrandable E-books”.

You will get a lot of hits and have many to choose from. One way to distribute these E-books to visitors to your website is to give them as a free gift for subscribing to your newsletter. If your E-book contains material that people will want to share with their friends and family, they will pass it along to them- they will pass it along to others-and you will make money.

4. E-books are capable of reaching a large audience. The only limiting factor is the enthusiasm or the participants. Therefore, it is absolutely vital that your E-book contain something that people will want to share like timely information or humor. Remember that people like to know something that the rest of the world needs to know. They will pass along something that makes them look like they are in-the-know.